Twitter to start advertising business

 

The social networking site said advertisers would be able to buy "Promoted Tweets" that will appear on Twitter's search results pages.

It has been reluctant to allow advertising in the past.
However, co-founder Biz Stone said they would not be traditional adverts. They must be Tweets that "resonate with users" and be part of conversations.
Twitter has already signed up a raft of big name organisations such as Sony Pictures, coffee chain Starbucks and US retailer Best Buy.
It describes the Promoted Tweets as "ordinary Tweets that businesses and organisations want to highlight to a wider group of users".
Only one Tweet will show up on each search results page, the company said.
It is the first toe in the advertising water for the social networking site, which has yet to make a profit and has only just begun to do deals to raise revenue from the high profile service.
It is an approach that the company described as a "stubborn insistence on a slow and thoughtful approach to monetization".
'Exciting'
This is the first phase of its advertising plans. In future, Promoted Tweets will appear in users' stream of posts, not just on Twitter search results pages.
Keen not to alienate his members, Biz Stone said that if users did not interact with Promoted Tweets by replying to them, "favoriting" them or retweeting them, they would "disappear".
Unsurprisingly, Promoted Tweets soon appeared as one of the most talked about topics on Twitter.
One user, brigidhaywood, said this was "big, exciting news" and she was curious to see how the concept would evolve.

However, Xenon_360, said: "If Sony Pictures starts advertising on Twitter, I'm out."

 

Personally working in the marketing field I understand the reason behind this and the revenue it will create sounds exciting, however, not suire if our IT Support adverts would pull in the crowds!

 

CONTENT COURTESY OF NEWS.BBC.CO.UK